instal the new for windows The Hobbit: An Unexpected Journey

They can be used in places like Pinterest and facebook to spread the word and connect with fans/new customers. The photos taken on GoldRun with The Hobbit characters in them can be used by the studio to engage and tap into the word of mouth effect the sharing element has with the film.

Instead of merely placing mobile adverts Warner Bros are using GoldRun to create an opt in experience for their fans to engage and share with friends. It has already gone viral and been watched by over 10million people on You Tube alone.Ī really cool mobile partnership has been created with GoldRun’s mobile application.

Tourism New Zealand claim in recent survey that 57% of people already considering a trip to New Zealand were aware of The Hobbit trilogy and of those 87% know the films were filmed in the country and 58% were fans of The Hobbit.Īir Zealandhas gone that step further and integrated The Hobbit into their safety video, an ingenius way of ensuring that everyone who flies Air NZ sees the trail for the film and associates the airline with the film and the country. Air New Zealand have allocated most of their US$100m budget over the next few years to Hobbit themed activities. There are branded planes, coins, stamps and an entire marketing strategy around the film to attract people to the country where it was filmed and featured heavily. The breath taking landscapes featured in the film are the best advertising money didn’t buy! Just like the first films transformed the brand and image of New Zealand and with it their visitor numbers so The Hobbit will undoubtedly have the same effect,īoth Tourism New Zealand and Air New Zealand have claimed New Zealand as Middle Earth, effectively renaming the place! Not that the original thought of the book was that the story was set there but just like the Lord of the Rings trilogy the Hobbit trilogy has been owned by New Zealand. The most obvious partnerships are the tie in’s with New Zealand. The innovative trailer on the website really capturing the essence of the film. Undoubtedly any big film is lost without a Lego partnership and The Hobbit is no exception. They have created some really cool brand partnerships and one or two really naff ones! Yes there is Twilight for the younger generation but The Hobbit is iconic and stretches across all ages. Undoubtedly the film event of the year and the next two years is The Hobbit.

Instal the new for windows The Hobbit: An Unexpected Journey